Course Overview
Prepare for and pass the Google Advertising Fundamentals Exam in one comprehensive Google AdWords certification course.
Ready to take your Google AdWords skills to the next level? Take this comprehensive course to become more efficient and more effective in setting up and managing Google AdWords campaigns. This is a unique opportunity to hone your skills, achieve greater ROI with Google AdWords.
This Google AdWords certification course will provide you with in-depth knowledge and hands-on training to help you achieve greater results from your AdWords campaigns. We’ll provide you with the terminology, knowledge and hands-on lab exercises that you can immediately apply to your own unique situation. This Google AdWords Certification Course will help you combine the real-world marketing experience you already possess with proven tips and best practices to enhance your understanding of the subject. This course will help you improve your AdWords skills by providing you the practical knowledge to get the most out of your campaigns and budgets when you return to the office. Additionally, you will have the chance to take the Fundamentals exam in class.
Upon Course Completion
This AdWords certification course will give you:
The knowledge to incorporate Google AdWords into your current marketing efforts
An understanding of the AdWords application and what you need to get started
The ability to create and edit targeted pay-per-click campaigns
Account optimization skills to help you get the most out of your campaigns and budgets. Don’t waste clicks or impressions
The skills to create more compelling ads to drive better clickthrough rates
The ability to track your performance so you know what’s working and what’s not
The knowledge to analyze a campaign and find how to get more out of the budget, campaign, AdGroups, and ads
Option to take the Google Advertising Fundamentals exam in class on the last day of the AdWords training course
Target Audience
Marketing professionals from entry-level to management
Online marketers seeking credibility, authority and advantage
Business owners (small, medium and large)
Traditional marketers looking to get up-to-speed on today’s marketing channels
Communication Specialists
No prior experience is needed to take and successfully complete this Google AdWords certification course
Course Outline
I. Introduction to AdWords
- Paid Search vs. Organic Search
- The Psychology of Search
II. Benefits & Features of AdWords
- Relevance, ROI, Reach
- Targeting
- Ranking
- Costs & Payments
- Search vs. Display
- Reporting & Performance Metrics
III. Account Management
- Navigation
- Account Structure
LAB: Create a Google AdWords account
IV. Campaign Management
- Components of a Campaign
- Creating a Campaign
- Campaign settings
- Editing a Campaign
LAB: Campaign Creation: Develop a campaign for you business that includes targeted Ad Groups, keywords, and ad text to help you get the best Quality Score
V. Ad Group Management
- Creating Ad Groups
- Editing Ad Groups
- Monitoring
- Best Practices
VI. Keywords Research & Selection
- Researching and identifying keywords and keyword phrases
- Review match types
- Discussing negative keywords
- Aligning keywords with ad groups
LAB: Keyword Research: Finding the top keywords for your company
VI. Ad Formats
- Text Ads
- Image Ads
- Video Ads
- Mobile Ads
- Rich Media Display Ads
- Creating Enticing Ads
- Testing New Ads
- Best Practices
VII. Targeting & Placements
- Google Search Network
- Google Properties
- Google Display Network
- Mobile Targeting
- Keyword Targeting
- Language & Location Targeting
- Placement Targeting
- Location Extensions
VIII. Bidding & Budgets
- Setting & Managing Bids
- Setting & Managing Budgets
- Impacts on Ranking
- Best Practices
IX. Review Terminology
X. AdWords Policies
- Editorial & Format Policies
- Content Policies
- Link Policies
- Trademark & Copyright Policies
- Ad Approval Issues
XI. Ad & Site Quality
- Quality Score
- How It’s Determined
- Landing Page & Site Quality
- Best Practices
LAB: Writing Better Ads: Hands-on, mini-workshop on writing more compelling ad text
XII. Performance Monitoring & Conversion Tracking
- How Google Measures Performance
- Troubleshooting
XIII. Optimization Performance
- Benefits & Goals
- Targeting Tools
- Account Optimization Tools
- Tracking Tools
- Optimizing Keywords
- Optimizing Ad Text
- Optimizing Targeting
- Optimizing Display Ads
- Optimizing Ad Scheduling, Serving and Position
- Optimizing Landing Pages & Sites
LAB: Campaign Optimization: Practice analyzing campaigns in order to find how to get the most out of the budget, the campaign, the Ad Groups, and the ads
XIV. Selling & Representing AdWords — The Dirty Work
- The ‘Official’ Value Proposition
- Selling the Benefits
- Maintaining Client Relationships
XV. Create, edit and optimize your campaigns
XVI. AdWords Certification review
- Certification Requirements
- The Tests
- Review / Prep
- Maintaining Certification
LAB: Exam Test Prep: Prepare for the AdWords exam with sample test questions
XVI. Take Google AdWords Fundamentals Exam in Class
Prerequisites
No prior experience is needed to take and successfully complete this Google AdWords certification course