Social Media Boot Camp

• Free iPad! Use key apps as part of class then take it home. It’s yours to keep!
• Latest B2C Social Media marketing strategies using the major social networks
• How to Create an effective B2B strategy for lead generation and using Social CRM
• B2B and B2C strategies and tactics for creating a Social Media Policy
• Techniques to increase productivity and reduce time spent in front of these tools and social networks
• How to create content with video, blogs, etc., to appeal to your customer demographic
• All the tools/techniques required for creating and implementing Social Media marketing campaigns
• How to implement social media marketing campaigns using a URL shortening service and integrate them into your Social analytics and CRM
• How to integrate your social media campaigns into existing marketing campaigns
• Social media ROI — how to measure track and monitor your efforts
• Free tools, templates and case studies that you won’t get anywhere else

Day 1

• Understanding Social Media and Influence
• A true definition of social media
• Staggering statistics that will blow you away
• Determining your social influence
• Comparing social media with other forms of marketing
• Social media and the marketing funnel
• Creating goals in your social media marketing campaigns

Describe the Social Media Ecosystem

• A true definition of social media
• Find out if social media is right for your business and industry
• Discovering the types of social media campaigns
• Understand why the leading platforms in social media are working and how they leverage true consumer engagement

Understanding Social Media Strategies

• How to create specific social media goals that work
• The real cost of social media campaigns
• Why it’s a return on conversation, investment and time
• Learn ways to find your audience and what they are doing
• Understand how to spy on your competition through social media
• Getting ranked: how to use your social presence

The Conversation — Where to start?

• Understand that it’s a conversation and not a one-way push
• Learn how to become part of the conversations that drive revenue
• Do’s and don’ts of an outline conversation
• Five crucial steps to getting someone’s attention online

B2C in Social Media — What does it look like?

• Social media B2C statistics that you have never heard of
• How Facebook is leading the way in B2C and how you can leverage it
• Top examples of B2C marketing in social media
• Find out what marketing tactics work in social media in a B2C environment
• Get ideas on creative campaigns to use for consumer-based marketing
• Learn which social networks are more akin to having better results for your B2C brand
• Understand the psychology behind why users use social media as a new means to buying products

B2B in Social Media — How is it different?

• Social media B2B statistics that you have never heard of
• Common mistakes in social media that B2B companies make
• How to create an effective outreach strategy in B2B
• Learn why the sales cycle is longer in B2B and how to mange it
• Learn from the instructor on how he uses B2B social media strategies to increase leads and generate new sales
• Learn why Facebook may not be the right B2B solution for your company
• Learn how to effectively listen in on Twitter and engage appropriately from a B2B standpoint
• Understand that people want to talk to people, not necessarily brands, and how to leverage that in a B2B environment

Understanding the Types of Social Media

• What are social news sites and how do they work?
• What is the definition of social networking, and how does it relate to social media?
• What is social bookmarking, and is it right for you?
• What is social sharing?
• Learn how to create social events that make you stand out
• Why blogs are so important and what you need to know to make them successful
• Is microblogging for you?
• Do wikis and forums still work?

◦Facebook

• The Basics of Your Facebook Marketing Plan
• Understanding where Facebook is used best in business
• The best B2B and B2C Facebook case studies
• Profile strategies and understanding them
• Personal vs. fan pages and what works better
• Creating and managing groups on Facebook and when you should use them
• What privacy settings can affect you as well as your brand
• Learn how companies are using Facebook to interact with their customers
• Learn how to make your Facebook an page viral
• Why events are important in your Facebook marketing strategy
• How to create traffic and awareness from events even when you do not go to them
• The latest changes in Facebook and how they affect your business

◦Facebook Advertising

• An introduction to Facebook social ads
• Learn how to segment your demographic with Facebook advertising
• Understanding Facebook biding strategies
• Facebook ads and e-commerce techniques
• How to split test your ads on Facebook
• How to use the right imagery in your Facebook ad campaign
• How ad copy is different in Facebook PPC than SEM
• How to create winning ads that fit Facebook’s terms of service

◦Advanced Facebook Marketing Techniques

• Learn how to use the new Facebook photo viewer as a powerful marketing tool
• Video strategies inside of your Facebook page
• How to create a solid following on your Facebook fan page
• Learn Facebook business strategies that work
• Get top secret ideas on creating contests to increase fan base
• How to use Facebook places to leverage new and returning customers
• How to create a strong community around your brand using Facebook
• Understand the policies behind coupons in Facebook
  • Day 2**

◦Twitter — The Microblogging Site Where Everyone Should Be

• Twitter Basics and Terminology
• How to talk the Twitter lingo
• Case studies using Twitter
• Twitter and crisis management
• Why you should be at least listening on Twitter

◦Twitter Marketing

• Five Twitter marketing strategies to produce immediate leads
• B2C strategies that work
• B2B strategies for long-term Twitter success
• How to use Twitter in your arsenal of marketing tools
• How to create an organic following and increase followers
• Why it matters what you had for lunch
• Learn how to use Twitter to watch what your competitors are doing
• Learn how to find the right people to engage with and where they are
• Learn how to use Twitter search for specific content and lead generation
• Online reputation management through Twitter
• Understand how and why users retweet and how to get people to retweet and share your content

◦Twitter Analytics and Measuring ROI

• Learn how to create specific social search campaigns around desired keywords and how keywords differ in search campaigns from social campaigns
• Monitoring vs. measuring and how Twitter fits in your overall goals strategy
• How to measure Twitter influence and why it’s important in your outreach strategy
• Understanding Klout in Twitter

◦Twitter Tools

• Learn which tools best align to your overall goals
• Learn how to setup searches inside of these tools to monitor your brand and competition
• Learn which Twitter tools are a waste of time and which ones to avoid
• Learn which Twitter plug-ins work well with your blog and how to promote them

◦Linkedin

• The Basics and Terminology
• Why Linkedin is the best B2B lead generation tool in social media
• Setting up and optimizing your profile
• How your personal brand crosses into your outline brand identity using Linkedin
• How to use Linkedin as an HR machine
• Understanding security preferences in Linkedin
• How to find connections relevant to you and your industry
• How to get introductions to people you want to meet on Linkedin
• Learn how to create Linkedin events and publish them
• Learn which Linkedin applications are good to use an which are not

◦Linkedin Advertising

• Step-by-step screenshots on how to setup your Linkedin advertising campaigns
• Do’s and don’ts in Linkedin advertising

◦Advanced LinkedIn Marketing Strategies

• How to effectively use questions and answers

The difference between free and paid plans on Linkedin and when you need to have them

• How to use the question and answer section to gain leads
• Learn how to optimize your Linkedin profiles with keywords to come up in searches not only in Linkedin, but as well as Google and other SERP’s
• Learn how to embed video in your Linkedin profile

◦YouTube

• The Basics
• Staggering statistics and numbers you never knew about YouTube
• Learn about the case studies of the famous viral videos on YouTube and why they worked
• Understand how YouTube and other video platforms work and the differences between them
• The success of viral videos and why they work
• Learn the secrets on how to create a video content strategy and implementation

◦Advanced YouTube Strategies

• How to leverage video embedding within your sites
• How to use YouTube insights for video analytics
• How to create content inside of YouTube for higher viral success
• Find out which tool works best when optimizing your YouTube video
• How YouTube search different from regular search terms and the tools to use for keyword research strategies
• Why content is not king in YouTube
• How to utilize all social networks to increase overall YouTube views
• The secret of using commenting in YouTube
• Metrics and tracking of YouTube videos
• How to create a YouTube following
• Learn techniques of the most successful viral videos on YouTube
  • Day 3**

◦Geo Location

• The Basics
• Understanding the platforms
• Choosing the right platform for your business
• Understanding Geo Location goals and how they differ from other types of marketing goals
• How to establish your presence

◦Advanced Geo Location Strategies

• How to customize the platforms to your business
• Learn how to create compelling promotions and the secrets behind them in location based services
• Learn how to engage with your customers coupled with other social networks
• Learn the typical mistakes in location based marketing and how to avoid the common pitfalls
• Learn how your consumer is a captured target and how to reel them in
• Learn strategies to increase impulse buying when consumers find you in these location based networks
• Learn the four different types of location based marketing strategies that work when marketing to your customer

◦Case Studies

• Current examples of brands using location based marketing and how they are successful (and how some have failed)
• How QR codes and location based services work together

◦Social Media Plans and Policies

• How ethics apply to you and your business
• Everything on the Internet is not legal
• Why your customer service department should be up to speed with your social media policy
• How to create your social media policy
• Examples of big brand social media policies and why they work

◦Understanding How to Manage Social Media in Your Department

• Who internally owns your social media strategy and execution
• How to effectively measure your social media results and what tools do that for you
• Where to look for the right people when building a social media team
• Learn ways on how to get buy in from executives on your social media plan
• How to choose a social media consultant
• Why not to let your agency tweet for you
• How to identify an outline social media reputation crisis and ways to deal with it

◦Social Media Conversion Optimization

• What is conversation optimization?
• What is social conversation?
• Learn how to build a social media conversion funnel
• Top ten metrics of social media conversion and what other companies are using
• The difference between conversion vs. conversation in social media
• What social media landing pages are and how they can work for your business
• Learn what tools to use to measure social conversion
• Learn how to measure social media conversations
• Landing page optimization in social media

• Small Business Owners
• Corporate Marketers
• Public Relations Directors and Managers
• Marketing Directors and Managers
• Internet Marketing Managers
• Events Marketing Managers
• Product Marketing Managers
• VP of Marketing/CMO
• Social Media Coordinators
• Social Media Managers
• Website/Community Managers

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